A Virus worth Spreading!

For the past 18 years or so, John L. Scott has been promoting the importance of its agents establishing an effective CRM system to increase and maintain a sphere of influence for on-going referral generated leads. Not only has JLS created hundreds of CRM marketing pieces, they have also created one of the best electronic drip systems to enhance an agent's CRM with technology! The program/process is called Property Tracker with an amazing tool called Neighborhood Wizard built in to it.

Chances are, if you're reading this blog, you already know the system. But I wanted to share how this concept of electronic drip marketing can truly make a difference.

Last year I took a trip down to Bandon Dunes golf resort on the Oregon Coast. Ever since that trip, I get a monthly e-newsletter with special golf packages. Like most e-newsletters I get, I delete them as I get them without ever really looking at the offers or content. But here's what happened. One of the local golf pros at Newcastle forwarded the most recent "great deal golf package" to a couple of the members. One of those members was a friend of mine and he forwarded it on to me and a bunch of our mutual golf buddies. Each person in turn started to hit "Reply All" making comments about what a great deal it was. Finally, my friend sends me a personal email (entire email string attached) saying they needed just one more player and that I had to go. So I committed to going!

One email forwarded to two people. One of the two forwarded it to six more people. End result, 4 golfers commiting to a golf trip not otherwise planned. Just like a virus, we all got infected in one way or another. It's called Viral Marketing! Imagine if you forwarded a great deal of a house to a couple of people through the Property Tracker system. They forwarded it on to a few others and so on and so on. Time to infect a customer or two!